MOLSON CANADIAN
Take off, eh.
I was lucky enough to be a part of Team Molson at Bensimon Byrne during what was arguably the heyday of Canadian beer advertising. Much fun was had, and much great work was done. Here are a few beer samples. |
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HYUNDAI
Moving the needle.
Historically, Hyundai hasn't been the most viscerally appealing automotive brand. At Bensimon Byrne, I spent four and a half years as the Creative Director on the Hyundai account, overseeing everything from brand to online to retail advertising. During that time, Hyundai became a hugely successful and respected brand in Canada, due in large part to its advertising. Going from a vehicle you'd be embarrassed to drive to a car you'd be proud to have in your driveway is no small feat. That's what moving the needle is all about. |
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OLG LOTTERIES
When your life changes overnight.
You're not going to become life-alteringly rich if you win one of the daily lotteries. But you just might be able to buy yourself something a little out of the ordinary. Like a big screen for the bathroom. Or a regulation NBA basketball court for your driveway. Or a dolphin for your rec room. You know, the important stuff. |
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HONDA, LOBLAWS, MILLER, UFC, XBOX AND OTHERS
One-offs and other pieces.
I've worked on a ton of consumer categories in my career – packaged goods, alcohol, retail, electronics, tech, finance, and charities. Each presented its own creative challenges. I chose to try to embrace those challenges as opportunities. Here are a few worth mentioning: |
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